SmartWork Bulletin

Actionable strategy, tech tips, and business-building insight for small business owners.

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The Compass, The Map, The Terrain: Conclusion

September 9, 2026

A compass tells you your direction. A map shows you the planned route. Terrain awareness keeps you in the real world.Most leaders lean on one at the expense of the others. The best use all three.Without a compass—your values and purpose—you drift. Decisions get made for the wrong reasons, and it’s hard to know when … Read more

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The Terrain: Dealing With Reality

September 9, 2026

You’ve got your compass — your values, your north star. You’ve got your map — your strategic plan, built as a testable hypothesis. Now comes the part that humbles every business owner: the terrain. You start moving, and everything changes. A competitor opens across the street. A supplier drops a bombshell. A customer segment you … Read more

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The Map – Strategic Planning as a Road Trip

September 9, 2026

In the last post we explained how a compass (your values), a map (your strategy) and the terrain (the real world) work together to give leaders direction.Now we zoom in on the map and treat it like a road‑trip itinerary: a series of educated guesses that you test, adjust, and sometimes reroute as the landscape … Read more

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The Compass, The Map, and The Terrain

September 9, 2026

Every organization plans with the future in mind—but the future never shows up exactly as expected. That’s why great strategy isn’t just about building a plan. It’s about knowing how to navigate. One of the most useful metaphors for strategic planning is understanding the relationship between the compass, the map, and the terrain: The Compass … Read more

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Creating a Strategic Plan

September 9, 2026

This will begin the discussion of creating a strategic plan. The most important thing here is that there are many ways to create a strategic plan. Before anything else, I’ll say this – use what works for you. A strategic plan can be as detailed or general as you need it to be. So let’s … Read more

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